Greater Philadelphia

Turning Complexity into Scalable Technology

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Microsoft Certified: AI Transformation Leader
Illustrated portrait of Jason Ginsberg

02 / AI toolkit

The AI tools I work with.

Different jobs need different tools. I work across assistants, agents, voice and the Microsoft stack, and pair them with the governance that lets teams use them safely.

    Claude

    Anthropic · Assistant

    Anthropic's AI assistant, strong with long documents, careful reasoning, writing and code.

    This portfolio was built with Claude Code.

    AnalysisWritingCode

    ChatGPT

    OpenAI · Assistant

    OpenAI's general-purpose assistant for drafting, brainstorming and data analysis, with a broad ecosystem of custom GPTs and integrations.

    DraftingAnalysisIdeation

    Kimi

    Moonshot AI · Assistant

    Moonshot AI's assistant, known for handling very long context, useful for working across large documents.

    Long contextResearchSummaries

    Manus

    Manus · Agent

    A general-purpose autonomous agent that plans and carries out multi-step tasks such as research, analysis and building.

    AgentsResearchAutomation

    NotebookLM

    Google · Research

    Google's research and note-taking assistant, grounded in the sources you upload, with summaries, Q&A and audio overviews.

    ResearchGrounded answersSummaries

    Gamma

    Gamma · Presentations

    An AI-powered tool for turning ideas into polished presentations, documents and simple websites.

    PresentationsDocumentsDesign

    ElevenLabs

    ElevenLabs · Voice

    Realistic text-to-speech, voice and dubbing, for adding natural audio to products and content.

    Text-to-speechVoiceAudio

    Microsoft Copilot

    Microsoft · Assistant

    Microsoft's assistant across Microsoft 365, working with the documents, mail, meetings and data people already have.

    A listed top skill, and the backdrop to my Microsoft AI Transformation Leader certification.

    Microsoft 365ProductivityAdoption

    Copilot Studio

    Microsoft · Build

    Microsoft's low-code platform for building custom agents grounded in an organization's own knowledge.

    Piloting AI adoption with structured knowledge libraries, grounding instructions and frameworks that support colleagues' needs safely.

    AgentsGroundingGovernance

    03 / Systems & expertise

    Six lanes I own, from web design to governed AI.

      Web Engineering & Infrastructure

      From pixel to packet: sites built right and kept online.

      1. Design
      2. Build
      3. Deploy
      4. Secure
      5. Operate
      • Builds on LAMP, WordPress and Drupal, from custom back-end applications to content-managed sites.
      • The plumbing behind them: domains and registrar management, DNS, CDN and SSL/TLS, so sites are fast, reachable and secure.
      • Hosting, server maintenance and ongoing operations after launch.
      LAMPWordPressDrupalDNSCDNSSL/TLSDomains & registrar

      Technical SEO & Analytics

      Rank for the way customers really search.

      1. Research
      2. Optimize
      3. Measure
      4. Report
      • Keyword strategy grounded in customer search behavior, not guesswork.
      • Technical SEO: site structure, content and performance tuned for search.
      • Dashboards and regular reporting that turn analytics into decisions.
      Technical SEOSEMAnalyticsData StudioKeyword strategy

      MarTech Systems

      A marketing stack that behaves like one system.

      1. Capture
      2. Automate
      3. Route
      4. Analyze
      • Architecture and day-to-day operations across the full MarTech stack: SEO, SEM, automation and lead generation.
      • Social operations and tooling, including Hootsuite adoption and team best practices.
      • Alignment of web, data and campaigns across regions.
      MarTech stackLead generationAutomationSocial opsWeb + data

      Automation & Operations

      Remove the hand-offs. Keep the judgment.

      1. Map
      2. Simplify
      3. Automate
      4. Monitor
      • Lead generation and marketing automation with the website as the backbone.
      • Business process optimization across growth, digital marketing, HR and corporate functions.
      • Proofs of concept on Power Pages and Dataverse that show where to invest next.
      Process optimizationPower PlatformDataverseLead automationSystems analysis

      AI Enablement

      AI that people actually adopt.

      1. Frame
      2. Ground
      3. Pilot
      4. Adopt
      • Pilots on Microsoft Copilot Studio with structured knowledge libraries and grounding instructions.
      • Evaluation of agentic AI and emerging platforms, with landscape and cost analysis behind each recommendation.
      • Change enablement, so teams can adjust to what we build and make it stick.
      Copilot StudioAgentic AIRAG & groundingAdoptionAI strategy
      See my AI toolkit →

      Governance, Risk & Security

      Fast change that stays defensible.

      1. Assess
      2. Review
      3. Align
      4. Monitor
      • Third-party risk management and architecture review for new technology.
      • Project governance alignment, so delivery and oversight move together.
      • Representing commercial and corporate functions in quarterly cybersecurity policy reviews.
      AI governanceThird-party riskArchitecture reviewCybersecurity policy

      04 / Career

      From running the website to shaping the technology.

        Senior Systems Analyst

        Mar 2025 – now · Quaker Houghton

        Moved into Digital IT in 2024 to bring business-side experience to the technology decisions affecting the teams I came from. Focused on where AI and automation deliver real value, process optimization, and the systems behind growth, digital marketing, HR and corporate functions.

        AI & automationCopilot StudioGovernance

        Supervisor, Digital Marketing

        Jun 2023 – Mar 2025

        Digital and web lead in the customer experience function, aligning web, MarTech and digital strategy with regional marketing leaders worldwide. Ran web infrastructure and operations across the MarTech stack (SEO, SEM, automation, lead generation) and led a direct report.

        MarTechWeb opsTeam lead

        Digital Marketing Specialist II (Lead)

        Jun 2020 – Jun 2023

        Took on expanded scope during the pandemic, running both the website and digital marketing operations. Built the lead generation and automation foundation, launched a major content effort, and set up social operations. That infrastructure led to the creation of the customer experience team.

        Technical SEOAnalyticsAutomation

        Web Administrator

        Feb 2018 – Jun 2020

        Joined on contract to support the digital side of the Quaker Chemical and Houghton International combination. Learned the business through product lines and lab presentations, built keyword strategy around how customers search, and delivered analytics dashboards that drove a significant lift in organic traffic.

        SEODashboardsIntegration

        Earlier roles

        Before the Quaker Houghton years

        Sales roots across D2C, door-to-door and B2B lead generation sales. Freelance web developer (JGinsberg Web Design, 2017–2020), building WordPress sites with custom back ends for clients from sports leagues to the Philadelphia Headache Society. IT Manager at Navpoint Internet Services (2013–2016). Team Production Lead at MRP (2012–2013).

        D2C & door-to-doorB2B salesLead generationWordPressIT operations

        Education & recognition

        University of the Sciences in Philadelphia

        B.S., Pharmaceutical Healthcare Business: Marketing and Management (2006–2011). Recipient of an Impact Award. Certified as a Microsoft AI Transformation Leader.

        B.S. 2011Impact AwardMicrosoft certified

        05 / Credentials & approach

        Certified to lead the change, not just ship the tool.

        Issued by Microsoft

        Microsoft Certified: AI Transformation Leader

        Guiding organizations through technology-enabled change: making the business case, aligning stakeholders, and driving adoption of cloud and AI. It shapes how I run every AI engagement, as organizational change first and tooling second.

        Verify on Microsoft Learn

        How I work

        The part I find most valuable isn't the build itself. It's what happens after: working with teams to understand, adjust and adopt what we've created.

        Real impact means delivering something that makes our colleagues' lives better, so they can achieve their goals in a way that is sustainable.

        06 / Contact

        Let's build something that holds up.

        Best for enterprise sales, CX and marketing teams that need safe, durable AI adoption. I reply within 24–48 hours.

        Message me on LinkedIn

        © 2026 Jason Ginsberg · Greater Philadelphia